Satya Prakash
Strategic marketing leader engineered to turn vision into viral impact. Mastering high-stakes influencer campaigns, breakthrough video content, and innovative digital strategies that decisively elevate brand engagement and revenue. Proven catalyst for digital transformation.
Experience
Limex Media
11/2023 - Current
India Partnership Head
Secured and managed partnerships with leading broadcasters and advertisers, expanding FAST channel reach in India
Launched TV One in Hindi and Punjabi markets, achieving 30,000+ installations and reaching 680M+ viewers
Led marketing strategies, optimizing ad monetization and audience engagement, driving significant revenue growth
Negotiated revenue-sharing agreements and executed go-to-market campaigns tailored to regional markets
Analyzed performance metrics to enhance content strategies and maximize partner success
Organized partner summits to showcase Limex Media's innovations, fostering deeper collaborations
DISH TV INDIA PVT LTD
07/2022 - 09/2023
Divisional Head Watcho
Acquired 21M+ users through affiliate-based CPI campaign
Achieved 15% improvement in personalized content discovery
Expanded content library by 40% through strategic partnerships
Enhanced user engagement by 10% through A/B testing
Supervised 9 members in executing marketing campaigns
Directed complete product lifecycle
Formulated strategies for OTT offerings
Led negotiations for partnership agreements
Monitored industry trends and market dynamics
Managed senior managers team effectively
17LIVE INC (MEME LIVE)
07/2022 - 12/2022
Senior Director Content Operation and Partnership
Oversaw Indian market operations with 42 team members
Enhanced viewer engagement metrics by 7-25%
Secured 5M+ users via CPI campaign
Increased revenue by 18% overall
Optimized content performance matrices
Boosted daily broadcaster numbers by 62%
Onboarded 21+ Bollywood celebrities
Executed monthly CPI campaigns successfully
Led strategic planning initiatives
Beyondlife.club/RDX Play App
06/2021 - 12/2021
General Manager - Content
Established RDX Play short video app
Reached 1M MAU within 5 months
Led team of 25 members across departments
Launched India's first NFT of Amitabh Bachchan ($10M)
Managed brand collaborations with major companies
Promoted NFT campaign reaching 450M people
Bytedance Ltd. (Tiktok and Helo India)
05/2018 - 01/2021
Content Strategist & Planning Manager
Led 10-language content department with 43 employees
Managed 20,000 monthly video reviews
Established campaign themes with creative teams
Led sports & news category operations
Onboarded 6k+ creators and influencers
Enhanced user engagement metrics
Managed content compliance and contracts
Hindustan Times Digital Stream
06/2017 - 05/2018
Senior Content Creator
Established We-media platform with 80K+ writers
Managed daily editorial operations
Supported 100+ freelancers
Generated performance reports for key events
Handled major sports and election coverage
Hindustan Hindi Newspaper
09/2015 - 05/2017
Sub Editor
Managed 400+ daily news copies
Generated 15k+ traffic per session
Directed hyperlocal news team
Covered news from 4 Hindi speaking states
Newzstreet Media Pvt. Ltd. - Nyoooz
11/2014 - 06/2014
Correspondent
Provided news capsules to Yahoo.com
Covered 2014 Lok Sabha election
Conducted political leader interviews
Shagun TV
09/2011 - 01/2013
Assistant Producer
Created two family shows: 'Shaadi Vyah Aur Nikah' and 'Ye Rishta Pyar Ka'
ETV
01/2011
Assistant Producer
Produced 'Sacchi Baat' show by Prabhu Chawala
Content Strategy Simulator 🎯
Let's solve real content challenges together! Make strategic decisions to showcase your expertise.
Strategic Decision Maker
Score: 0/0
Scenario 1/15
The AI Backlash
Major tech product launch facing negative press
Scenario Context
Revolutionary AI product misrepresented in media, 24h before launch
Career Impact Metrics
Quantifiable achievements across companies
DISH TV INDIA (Watcho)
2022-2023
Through affiliate-based CPI campaigns
Improvement in personalized recommendations
Expansion through strategic partnerships
Rise in overall engagement
Increase in average session duration
Performance marketing team members
17LIVE INC (MEME LIVE)
2022
Multidisciplinary team members
Increase in watch time & interactions
Through CPI campaigns
Revenue increase
Revenue increase
Revenue increase
Total revenue growth
Increase in time spent
Growth from 1000 to 1600
A-list & B-list Bollywood celebrities
Through CPI campaigns
Beyondlife.club/RDX Play
2021
Achieved within 5 months of launch
Across Content, Moderation & Marketing
From Amitabh Bachchan NFT launch
People reached through NFT promotion
Bytedance (TikTok/Helo)
2018-2021
Managing 10-language content
User videos analyzed
Creators & celebrities onboarded
Hindustan Times Digital
2017-2018
Journalists & writers onboarded
Freelancers supported
Hindustan Hindi
2015-2017
News copies processed
Per session on Google Analytics
Hindi-speaking states managed
Professional Skills
Strategic Leadership
Content & Marketing
Technical Skills
Partnership Management
Marketing & Growth
Operations
Industry Knowledge
Education
Manav Rachna International University
Noida, IN • 2009-2011
Master of Arts: Journalism & Mass Communication
MDU
Rohtak, IN • 2006-2009
Bachelors of Arts: Geography