Satya Prakash
Marketing & Partnerships Head
Strategic marketing leader engineered to turn vision into viral impact. Mastering high-stakes influencer campaigns, breakthrough video content, and innovative digital strategies that decisively elevate brand engagement and revenue. Proven catalyst for digital transformation.
Experience
Limex Media
11/2023 - Current
India Partnership Head
- Secured and managed partnerships with leading broadcasters and advertisers, expanding FAST channel reach in India
- Launched TV One in Hindi and Punjabi markets, achieving 30,000+ installations and reaching 680M+ viewers
- Led marketing strategies, optimizing ad monetization and audience engagement, driving significant revenue growth
- Negotiated revenue-sharing agreements and executed go-to-market campaigns tailored to regional markets
- Analyzed performance metrics to enhance content strategies and maximize partner success
- Organized partner summits to showcase Limex Media's innovations, fostering deeper collaborations
DISH TV INDIA PVT LTD
07/2022 - 09/2023
Divisional Head Watcho
- Acquired 21M+ users through affiliate-based CPI campaign
- Achieved 15% improvement in personalized content discovery
- Expanded content library by 40% through strategic partnerships
- Enhanced user engagement by 10% through A/B testing
- Supervised 9 members in executing marketing campaigns
- Directed complete product lifecycle
- Formulated strategies for OTT offerings
- Led negotiations for partnership agreements
- Monitored industry trends and market dynamics
- Managed senior managers team effectively
17LIVE INC (MEME LIVE)
07/2022 - 12/2022
Senior Director Content Operation and Partnership
- Oversaw Indian market operations with 42 team members
- Enhanced viewer engagement metrics by 7-25%
- Secured 5M+ users via CPI campaign
- Increased revenue by 18% overall
- Optimized content performance matrices
- Boosted daily broadcaster numbers by 62%
- Onboarded 21+ Bollywood celebrities
- Executed monthly CPI campaigns successfully
- Led strategic planning initiatives
Beyondlife.club/RDX Play App
06/2021 - 12/2021
General Manager - Content
- Established RDX Play short video app
- Reached 1M MAU within 5 months
- Led team of 25 members across departments
- Launched India's first NFT of Amitabh Bachchan ($10M)
- Managed brand collaborations with major companies
- Promoted NFT campaign reaching 450M people
Bytedance Ltd. (Tiktok and Helo India)
05/2018 - 01/2021
Content Strategist & Planning Manager
- Led 10-language content department with 43 employees
- Managed 20,000 monthly video reviews
- Established campaign themes with creative teams
- Led sports & news category operations
- Onboarded 6k+ creators and influencers
- Enhanced user engagement metrics
- Managed content compliance and contracts
Hindustan Times Digital Stream
06/2017 - 05/2018
Senior Content Creator
- Established We-media platform with 80K+ writers
- Managed daily editorial operations
- Supported 100+ freelancers
- Generated performance reports for key events
- Handled major sports and election coverage
Hindustan Hindi Newspaper
09/2015 - 05/2017
Sub Editor
- Managed 400+ daily news copies
- Generated 15k+ traffic per session
- Directed hyperlocal news team
- Covered news from 4 Hindi speaking states
Newzstreet Media Pvt. Ltd. - Nyoooz
11/2014 - 06/2014
Correspondent
- Provided news capsules to Yahoo.com
- Covered 2014 Lok Sabha election
- Conducted political leader interviews
Shagun TV
09/2011 - 01/2013
Assistant Producer
- Created two family shows: 'Shaadi Vyah Aur Nikah' and 'Ye Rishta Pyar Ka'
ETV
01/2011
Assistant Producer
- Produced 'Sacchi Baat' show by Prabhu Chawala
Content Strategy Simulator 🎯
Let's solve real content challenges together! Make strategic decisions to showcase your expertise.
Strategic Decision Maker
Score: 0/0
Scenario 1/15
The AI Backlash
Major tech product launch facing negative press
Scenario Context
Revolutionary AI product misrepresented in media, 24h before launch
Career Impact Metrics
Quantifiable achievements across companies
DISH TV INDIA (Watcho)
2022-2023
Through affiliate-based CPI campaigns
Improvement in personalized recommendations
Expansion through strategic partnerships
Rise in overall engagement
Increase in average session duration
Performance marketing team members
17LIVE INC (MEME LIVE)
2022
Multidisciplinary team members
Increase in watch time & interactions
Through CPI campaigns
Revenue increase
Revenue increase
Revenue increase
Total revenue growth
Increase in time spent
Growth from 1000 to 1600
A-list & B-list Bollywood celebrities
Through CPI campaigns
Beyondlife.club/RDX Play
2021
Achieved within 5 months of launch
Across Content, Moderation & Marketing
From Amitabh Bachchan NFT launch
People reached through NFT promotion
Bytedance (TikTok/Helo)
2018-2021
Managing 10-language content
User videos analyzed
Creators & celebrities onboarded
Hindustan Times Digital
2017-2018
Journalists & writers onboarded
Freelancers supported
Hindustan Hindi
2015-2017
News copies processed
Per session on Google Analytics
Hindi-speaking states managed
Professional Skills
Strategic Leadership
Content & Marketing
Technical Skills
Partnership Management
Marketing & Growth
Operations
Industry Knowledge
Education
Manav Rachna International University
Noida, IN • 2009-2011
Master of Arts: Journalism & Mass Communication
MDU
Rohtak, IN • 2006-2009
Bachelors of Arts: Geography